Our History

The story of GoldenLink Auto (GLA) traces its beginnings to 1958 when Sin Lian Hong was founded as a small auto parts supplier in Singapore. Through hard work and passion for the automotive industry, it became a trusted and leading stockist in Singapore, which laid the foundation for the GoldenLink Auto brand in 1996 as a continuation of its legacy.

Explore our history and see how we have grown and evolved over the years.

1958
Establishment

Sin Lian Hong Company Private Limited, established in 1958, was the first to venture into the auto parts business and laid the foundation for its growth in Singapore.

1996
GoldenLink Auto

GoldenLink Auto was established as part of Sin Lian Hong's restructuring.

1999
Mercedes-Benz

Appointed Mercedes-Benz passenger car parts stockist for Singapore.

2008
Sin Ming

Opening of a distribution branch in Sin Ming to serve the Central region of Singapore.

2009
Kaki Bukit

Opening of a distribution branch in Kaki Bukit to serve the Eastern region of Singapore.

2011
Bukit Merah / Volkswagen and Audi

Opening of a distribution branch in Bukit Merah to serve the Southern region of Singapore.

Expanded range of auto parts to include Volkswagen and Audi.

2015
Expansion / Toh Guan

Expansion of GoldenLink HQ and Warehouse to a 36,000 square-foot facility in Changi South.

Opening of a distribution branch in Toh Guan to serve the West region of Singapore.

2017
ATR / ISO / BizSAFE

Joined ATR (Auto-Teile-Ring) International AG as a shareholder.

Attained ISO 9001:2015 certification for Quality Management System.

Attained Singapore's BizSAFE level 3 certification.

2018
Woodlands

Opening of a distribution branch in Woodlands to serve the Northern region of Singapore.

2023
Johor / KL

Acquisition of subsidiary in Malaysia with branches in Johor and Kuala Lumpur.

2024
BMW / warehouse

Appointed BMW passenger car parts stockist for Singapore.

Establishment of Private Bonded warehouse in Johor Bahru with a 70,000 square-foot facility.

2025
GlinkConnect GLA

Roll out of GlinkConnect, an integrated web based solution to enhance customer experience.

GoldenLink launches its next generation growth and expansion plans with a brand new identity.