We aim to be the leading one-stop choice for top quality automotive parts and customer service.


To Achieve Total Customer Satisfaction – A commitment that inspires every individual in the company to make it happen.


Incorporation of Goldenlink Auto as a subsidiary of Sin Lian Hong Co Pte Ltd.
Sin Lian Hong Co Pte Ltd had a history of 40 years as a market leader in the distribution of Mercedes-Benz and BMW auto parts between 1958 and 1998.

Goldenlink Auto becomes independent and takes over the distribution business from Sin Lian Hong. Main office remains at Waterloo Street.

Start-up second sales branch at Sin Ming Autocare.

Start-up third sales branch at Kaki Bukit Enterprise One.

Includes automotive parts range for Volkswagen and Audi car marques. Relocates main branch from Waterloo Street to Bukit Merah Central.

Incorporation of Goldenlink Coatings as subsidiary of Goldenlink Auto. Goldenlink Coatings is the authorized distributor for Cromax refinishing products.

Start-up fourth sales branch at Toh Guan Centre.

Goldenlink Auto is certified by TÜV Rheinland Singapore Pte. Ltd. for the implementation of ISO 9001:2015 quality management system.


Start-up fifth sales branch at Woodlands 11.

Goldenlink strives to establish and is working constantly to provide the market with a steady supply of quality automotive parts. Our inventory provides a consistent supply of genuine parts from Mercedes-Benz and BMW. Being an authorized stockist for Mercedes-Benz, we ensure that only the best quality parts are used to service our loyal customers.

On top of our comprehensive range of genuine parts, we also searched extensively for products to better serve our wide clientele. This brings us into close contact with OEM (Original Equipment Manufacturers) brands. After more than a decade of working closely with these brands, Goldenlink is today a preferred distributor, valued for our extensive reach into the market and comprehensive services we provide with a consistent quality.Goldenlink has since grown its business out of Singapore to Australia, Cambodia, India, Indonesia, Japan, Korea, Malaysia, Myanmar, Thailand, Vietnam, Taiwan, Brunei and Hong Kong, especially in relation to our OEM and BMW products.

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